Elephant Parade is a conservation campaign that shines a multi-coloured spotlight on the urgent crisis faced by the endangered Asian elephant. Brought to you by www.elephantfamily.org, the event sees over 250 brightly painted life-size elephants located over central London this summer.
Each decorated by a different artist or celebrity, the elephants brighten and beautify the city, enhancing every park, street corner and building they grace. Running from May to July 2010, this is London’s biggest outdoor art event on record. With an estimated audience of 25 million, we aim to raise £2 million for the Asian elephant and benefit 20 UK conservation charities.